Spark is a marketing conference focused on data-driven creativity.

Brands today are required to engage with consumers in real time and across all channels. This growth in omni-channel activity, combined with the dramatic increase in marketing technologies, has left many marketers feeling overloaded by data. With disparate systems and the need for actionable conclusions, marketers are striving to marry new analytical capabilities with their creative strategies.

This year at Spark, we’re bringing together a group of digital and content marketing leaders to explore the future of marketing, analytics, and technology-assisted creativity. Join us for a full day of presentations, interviews, and discussions at The Newseum.

Speakers

...and more coming soon!

Agenda

Now in its fifth year, Spark 2017 will be biggest and best event to date. The conference tracks will cover:

Inspiration

Technology

Dive into cutting-edge marketing technologies and learn how marketers should use data to drive success.

Creativity

Take a behind-the-scenes look at inspiring product launches, campaigns, and brand strategies from the visionaries behind them.

Best Practices

Action

Learn how marketing leaders implement technology-driven creativity to empower their teams and drive change.

so diamond. such shaps.
THURSDAY • May 18, 2017

8:15

Registration

9:00

Keynote

Allen Gannett, CEO + Chief Maven, TrackMaven

9:30

Keynote

Ross Martin, EVP, Marketing Strategy and Engagement, Viacom

and

Kern Schireson, EVP, Data Strategy and Consumer Intelligence, Viacom

10:15

Coffee Break

10:45

Breakout Session: Content & Commerce

Alex Skatell, Founder and CEO, Independent Journal Review

Breakout Session: The Intersection of Content and Data on the way to a Social Media Center of Excellence

Beverly Jackson, VP, Social Media and Content Strategy, MGM Resorts International

Breakout Session: How to Manage to Metrics without Becoming Big Brother.

Christine Schaefer, CMO, Threat Connect

11:15

Break

11:30

Breakout Session

Monica Bloom, Senior Vice President, Tribeca Shortlist

Breakout Session: SHARE-OF-VOICE IN THE SOCIAL AGE: WHAT DO WE REALLY CARE ABOUT?

Chad Berndtson, Director of Content Marketing & Social Media, Palo Alto Networks

12:00PM

Lunch

1:00

Breakout Session: Storytelling IRL: Creating big, beautiful experiences that drive brand results

Vanessa Fontanez, Executive Director of Brand Marketing, Vox Media

Breakout Session: The Marketing Challenge: Putting Insights In To Action

Angelo Sasso, Sr. Director, Marketing Analytics and Customer Insights, Leading Hotels of the World

1:30

Break

1:45

Breakout Session: Market of One: Driving Customer Engagement Through Modern Marketing

Nick Panayi, Head of Global Brand & Digital Marketing, CSC

Breakout Session: You are what you share: What brands can learn from the alarming allure of fake news

Jean Ellen Cowgill, President, Atlantic Media Strategies

Breakout Session

Patricia Travaline, CMO, Skyword

2:15

Coffee Break

2:45

Breakout Session

David Beebe, Vice President, Global Creative and Content Marketing, Marriott

Breakout Session: 7 Mistakes Killing Your Content Marketing... and How to Avoid Them

Kristin Kovner, Founding Principal, K-Squared Strategies

3:15

Break

3:30

Keynote: Moving from Data to Analytics to Action

Ari Isaacman Bevacqua, Growth Strategy Editor, New York Times

4:00

Keynote

5:00

Cocktail Reception

6:30

Conference Ends

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Our annual customer workshop is designed to help advanced TrackMaven users prove the value of their marketing activities and improve performance. We’ll dive into the ways our most successful customers use TrackMaven to increase conversions and tie activities to business results. Join us for a half day of engaging exploration and discovery!

so diamond. such shaps.
WEDNESDAY • May 17, 2017

1:00

Check-in

1:15

Welcome

1:45

B2B
How to Optimize Your Marketing Spend

Advanced content and campaign analysis connecting marketing automation, your CRM, and TrackMaven

B2C
How to Improve Your Digital Campaigns

Advanced content and campaign analysis using Google Analytics and TrackMaven

2:45

B2B
How to Prove the Value of Your B2B Marketing Program

Best practices for reporting on marketing ROI

B2C
How to Justify Your Digital Marketing Activities

Connect your campaigns to business results

3:45

Break

4:00

Group Discussion

Facilitated group discussion to share marketing trends, tips, and leadership best practices

4:30

The Future of Marketing Analytics

5:00

Reception

6:00

Workshop Ends

check out these overlapping shaps
who doesn't love zigzags?

Venue

The Newseum
Knight Conference Center
555 Pennsylvania Avenue, NW
Washington, D.C. 20001

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Newseum

Sponsors

Interested in sponsoring Spark 2017?

By becoming a sponsor, you'll enjoy the benefit of getting your brand noticed by your fellow marketing peers. Our expansive attendee list guarantees countless opportunities for networking and meeting decision-makers from leading brands.

Download the sponsorship prospectus

Check out some highlights from last year's conference.