Spark is a digital marketing conference focused on the intersection of marketing art and science.

After years of continued investment, brands and their executives struggle to crack the code around operationalizing social media, content development, and analytics. It turns out that bringing predictability to a function as complex as digital marketing is incredibly messy. This year we’re bringing a leading group of digital and content marketing executives together to explore this space. Join us for one day of spirited talks, interviews and discussions at The Newseum.


  • Brandon Stanton

    Photographer + Author, Humans of New York

    Brandon Stanton studied at the University of Georgia and worked as a bond trader in Chicago before starting “Humans of New York”—a photography and storytelling blog—in the Summer of 2010. Over the course of five years, HONY has built a devoted following of close to 20 million fans on several social media sites. He has also been named a “person of the week” on the ABC Evening News with Diane Sawyer, and a Time Magazine “30 Under 30 Who are Changing the World,” and has photographed President Obama in the Oval Office. He has taken his work to some of the world's most remote and troubled regions, and has used the storytelling power of his site to raise money for several life-changing altruistic purposes. He is the author of two #1 New York Times Bestsellers, ”Humans of New York” (2013) and “Humans of New York: Stories” (2015) and the Children’s book bestseller “Little Humans” (2014).

  • Shane Snow

    Chief Creative Officer, Contently

    Shane Snow is an award-winning journalist, celebrated entrepreneur, and the bestselling author of “Smartcuts: How Hackers, Innovators, and Icons Accelerate Success”. He is co-founder of the content technology company Contently, which helps creative people and companies tell great stories together, and serves on the board of the Contently Foundation for Investigative Journalism. Snow’s writing has appeared in Fast Company, Wired, The New Yorker, and dozens more top publications. He’s been called a “Wunderkind” by The New York Times, a “Digital Maverick” by Details, and his work “Insanely addicting” by GQ—though he wishes they had been talking about his abs.

  • Stephanie Hay

    Head of Content Strategy, Capital One

    Steph Hay is an Ohio native who loves video games, CrossFit, and BBC programs. She’s also a journalist who pioneered content-first design and Lean Content testing, two low-risk methods for proving traction before building a product.

    These days she’s in Virginia at Capital One, where she is Head of Content Strategy and runs “What’s Up Thursday,” a weekly share-out for the entire design team of 250 people across 11 locations.

    Steph co-founded FastCustomer and Work Design Magazine, mentored at 500 Startups, and made—hey, why not tweet ‘#1nicething’ @ someone today?

  • Allen Gannett

    CEO + Chief Maven, TrackMaven

    As CEO and chief corgi wrangler, Allen advocates for TrackMaven customers across all parts of the company, making sure the company builds products that people love and make their day easier. In addition, he focuses on company culture, working to build a company of people who love their work and are passionate about marketing.


  • Allan Gungormez

    Director of Strategy, Laundry Service

    Allan's been advertising since the 4th grade when he said, “Vote for Al, he's your pal!” Despite a gift for dope rhymes, he picked marketing over rapping and never looked back. Currently the Director of Strategy at @247LS, Allan has worked on brands like Beats by Dre,, Frito Lay, Transamerica, KIA, STARZ, and Blue Diamond Almonds. Allan’s work with Transamerica earned him numerous awards for helping the legacy brand establish notable success on emerging platforms like Reddit, Tumblr, and Vine. With a deep knowledge of platform intricacies and capabilities he's always looking for a way to differentiate a brand from the rest of the pack.

  • Tara-Nicholle Nelson

    Founder + CEO, Transformational Consumer Insights, Inc.

    Tara-Nicholle Nelson is best known as having been the first and only VP, Marketing for MyFitnessPal, now part of Under Armour Connected Fitness. In Tara’s first year on the job, MyFitnessPal grew from 45 million to 100 million users, drove a 22 percent increase in user engagement, and went from raising an $18 million Series A to the acquisition by Under Armour for $475 million.

    Tara is now the Founder and CEO of Transformational Consumer Insights, Inc., a data, insight and strategy firm. TCI helps brands understand, reach and engage Transformational Consumers: a hyper-growth segment of consumers that view all of life as a series of campaigns to change their behavior in order to live healthier, wealthier, wiser lives.

  • Nathan Latka

    Founder + CEO,

    Nathan Latka pre-sold $70k of a product that he didn't know how to make when he was 20. He built it, raised $2.5m in venture capital, hired 25 sharp teammates, attracted 10,000 paying customers and sold it in 2016 to his #1 competitor for a premium. He's producer of the #1 ranked business podcast, “The Top Entrepreneurs”, and is now aiming to take his first company public before he turns 30. He's documenting the journey in his hit podcast and reality series “Public or Bust” where he is also Executive Director and Producer.

  • Heidi Joy Tretheway

    Senior Marketing Manager, OpenStack Foundation

    With more than a dozen years in global B2B marketing, focusing on content, brand and communications, Heidi Joy Tretheway is known for delivering fresh lead-gen campaigns with outstanding ROI. Heidi Joy currently leads content and campaigns for the largest open source software project in the world. Previously, she was director of marketing communications for a mobile software company, head of global communications for a commercial real estate firm, and a business journalist. She is a frequent speaker on topics including content marketing, women in tech, writing and publishing. She is also the author of seven books.

  • Joe Chernov

    VP Marketing, InsightSquared

    Joe Chernov is the vice president of marketing for InsightSquared, a sales performance analytics company. He was previously a marketing executive with HubSpot, Kinvey and Eloqua. He’s been a marketing leader during two successful IPOs. The Content Marketing Institute awarded him “Content Marketer of the Year” and AdWeek named him one of the 100 most creative people in advertising. Joe serves on the board of advisors for go-to-market tech startups Little Bird, TrackMaven and and is part of Flybridge Capital's advisor network.

  • Lauren DiPaola

    Senior Vice President, Digital, Weber Shandwick

    Lauren is a creative digital strategist with proven track record leading data-driven integrated marketing and social media programs that boost brand affinity and cultivate active communities to achieve results. She is a senior account lead responsible for digital program development and execution, including campaign strategy, content and engagement frameworks, and key performance indicator (KPI) measurement programs. Lauren serves as the digital brand lead for account work with the United States Postal Service, driving the development of their enterprise social media strategy and community engagement efforts.

  • Dayna Rothman

    Senior Director of Brand, Content, and Demand Generation, EverString

    Dayna Rothman is Senior Director of Brand, Content, and Demand Generation at EverString, the fastest growing predictive marketing software company. Prior to EverString Dayna led content marketing at Marketo. She is the author of “Lead Generation for Dummies” and has authored numerous courses including Content Marketing Fundamentals, Advanced Lead Generation, and Blogging for Business.

  • Jean Ellen Cowgill

    President, Atlantic Media Strategies

    Jean Ellen Cowgill is President of Atlantic Media Strategies, which helps leading organizations succeed within the modern media ecosystem. She has led Atlantic Media Strategies since its inception in 2012. Their team of analysts, editors, designers, engineers, and marketers work together to reimagine brand identity, redefine audience engagement, and redesign for a better user experience. As the strategic consulting division of The Atlantic, they apply the best insights from their own editorial experimentation, audience research, and brand-building efforts.

  • Matt Siegel

    Editorial Consultant, Matt Siegel Media

    A former creative writing professor turned ghostwriter and content marketing consultant, Matt Siegel has written for Forbes, Entrepreneur, Fast Company, and The Paris Review—with recent topics including brand strategy, proper design, and the sixteenth-century symbolism of AMC’s Better Call Saul. Before trading his summers off for consulting work, Matt taught university-level writing and speed-reading at the United States Air Force Academy, where he led the essay program for departing Rhodes Scholars and had his work anthologized beside such authors as U.S. Poet Laureate Billy Collins and National Book Award winner Sherman Alexie.

  • Travis Wright

    Chief Marketing Technologist, CCP Global

    Travis Wright is a Venture Catalyst, Public Speaker, Digital Disrupter, Marketing Provocateur, Stand Up Comedian, Tech Blogger & Brand Awesomeizer. This Travis Wright guy shares marketing resources, industry analysis, interwebs strategery & random hilarity along w/ occasional sport or political rants. If you can stand his jokes and want his opinion on something, feel free to connect with him.

  • Ari Isaacman Bevacqua

    Growth Strategy Editor, The New York Times

    Ari Isaacman Bevacqua is Growth Strategy Editor at The New York Times where she develops and implements a data­-informed strategy to grow and engage the digital audience. Originally from Harrisburg, Pennsylvania, Ari holds a bachelor’s degree in economics from the University of Pittsburgh and an M.B.A. focused on strategic planning and public policy from George Washington University, where she helped launch the Certificate in Responsible Management. Ari is also a yoga teacher and has enjoyed bringing yoga classes everywhere from homeless shelters in D.C. to Haiti.

  • Noah Lomax

    Global Social Strategy Manager, HP, Inc.

    Noah Lomax serves as the Global Social Strategy Manager in HP Inc.’s printer business. He is known for approaching social marketing and product development with an innovative, data-driven perspective that focuses on the customer experience. Noah is passionate about breaking through established ways of thinking to produce measurable ROI beyond mere engagement rates. He has demonstrated expertise in social media marketing & analytics, Millennial & Gen Z trends, and driving global improvement across HP. He also welcomes recommendations for the best local coffee and ice cream.

  • Ory Rinat

    Director of Digital Strategy, The Heritage Foundation

    Ory spearheads digital strategy for The Heritage Foundation and its publication, The Daily Signal. Ory has served as the research director on a United States Senate race, and led a national coalition on a presidential campaign. He is a graduate of Columbia University in New York and has a JD from Georgetown University.

  • David Beebe

    VP, Global Creative + Content Marketing Marriott International

    David Beebe is a media and marketing executive, creative leader, and producer, whose innovative work has received two Emmy awards. Known as a change-agent, Beebe has a proven track record of building and leading industry disruptive media businesses, content studios, and creative marketing organizations for media companies, global brands, and startups.AdWeek named Beebe a Top 10 Marketing Creative and a Branded Content Master for his work in leading global teams responsible for the strategic and creative development of creative and content that wins the hearts, minds, and wallets of next generation consumers.

  • Nick Panayi

    Head of Global Brand + Digital Marketing, CSC

    Nick joined CSC almost five years ago and has responsibility for Global Brand and Digital Marketing. His areas of responsibility include digital marketing, global brand management, social media, demand center, marketing programs, pursuit marketing, sales tools, and ABM. Nick’s 20+ year experience in the technology industry includes a variety of management, strategic planning and marketing roles with Avaya and Compaq, as well as a pioneering online services firm and a marketing-as-a-service startup. Nick was named to the list of "2013 Top 25 Digital Marketers" by BtoB Magazine. He has a Bachelors in Marketing and an MBA and works out of CSC HQ in Tysons, Virginia.


Now in its fourth year, Spark 2016 will be biggest and best event to date. The conference tracks will cover:



Behind-the-scenes looks at cutting-edge product launches, campaigns, and brand strategies from the visionaries driving them.


Straight talk from industry experts to help you make sense of today's buzziest digital marketing topics.

Best Practices

Best Practices

Real-world examples from TrackMaven customers and other leading digital marketers that you can take home and implement now.

so diamond. such shaps.

1:00 PM

Customer WorkshopLearn the advanced features TrackMaven has to offer.


8:15 AM



Welcome Keynote

Allen Gannett, CEO + Chief Maven, TrackMaven


Keynote Speaker

Shane Snow, Chief Creative Officer, Contently


Coffee Break


How My Podcast Got Over 1.5M Downloads in 1 Year

Nathan Latka, Founder + CEO,

5 Questions to Ask Yourself Before Launching a Social Content Program

Lauren DiPaola, Senior Vice President, Digital, Weber Shandwick




Paying for PR—and Other Myths of Pitching the Media

Matt Siegel, Editorial Consultant, Matt Siegel Media

Between the Sheets of M Live

David Beebe, VP, Global Creative + Content Marketing Marriott International

12:00 PM



Disengaged: How to Use Insight, Content and Digital to Activate, Engage and Transform Your Audiences

Tara Nicholle Nelson, Founder + CEO, Transformational Consumer Insights, Inc.

How to Amplify Targeted Content With Targeted Social Advertising & Content Technologies

Travis Wright, Chief Marketing Technologist, CCP Global




The Rules of Subtraction: How Working With Less Can Help You Achieve More

Heidi Joy Tretheway, Senior Marketing Manager, OpenStack Foundation

Headline Testing May Be The Single Most Impactful Thing You Can Do

Ory Rinat, Director of Digital Strategy, The Heritage Foundation


Coffee Break


Growing Your Digital Audience

Ari Isaacman Bevacqua, Growth Strategy Editor, The New York Times

Influencer Marketing in 2016

Allan Gungormez, Director of Strategy, Laundry Service




Keynote Speaker

Stephanie Hay, Head of Content Strategy, Capital One


Keynote Speaker

Brandon Stanton, Photographer + Author, Humans of New York


Cocktail Reception


Conference Ends

check out these overlapping shaps
who doesn't love zigzags?


The Newseum
Knight Conference Center
555 Pennsylvania Avenue, NW
Washington, D.C. 20001

Map It
Westin at City Center


Official Conference Hotel
Westin at City Center
1400 M Street NW
Washington, DC 20005

Adjacent to TrackMaven Headquarters

Conference Rate Valid through April 20th

Book Now



Interested in supporting Spark 2016?

By becoming a sponsor, you'll enjoy the benefit of getting your brand noticed by your fellow marketing peers. Our expansive attendee list guarantees countless opportunities for networking and meeting decision-makers from leading brands.

Download the sponsorship prospectus

Check out some highlights from last year's conference.